About me
Hello,
I’m Shelby Soberalski.
A creative designer focused
on building great experiences.
A West Michigan native, creativity and hard work is in my blood. Compared to most designers, my background is very unique. Because I grew up on a farm and have an autistic sibling, I am very passionate and devoted. I love exploring and learning and I set the bar high for myself.
I have a great interest in design, layout, drawing, photography, typography, web design, art history and psychology, to name a few. My passion for design is driven by my love of photography, typography, and UX/UI. With a wide range in experience, I am not afraid of hard work or a challenge.
Résumé
Here’s my education, work experience and some skills I’ve got.
Education
- Ferris State University
May 2016Major, Graphic Design
Minor, Art History - Ludington High School
May 2012General Studies
Exposure
-
Talks
Thirst
Tours
Bryony Gomez-Palacio
Matteo Bologna
Austin Kleon
Coralie Bickford-Smith
James Victore
Art Chantry
Sebastian Padilla
Annie Atkins
Jean Francois Porchez
Sebastian Padilla
Aaron Draplin
Jeremiah Britton
James Victore
Asher Jay
Emily Oberman
Susan Skarsgard
Byrony Gomez-Palacio
Armin Vit
Universal MindConduit Studio – Grand Rapids, MI
Brightly – Grand Rapids, MI
Kantorwasink – Grand Rapids, MI
Carnevale – Grand Rapids, MI
Steelcase – Grand Rapids, MI
French Paper – Niles, MI
Foremost Communications – Grand Rapids, MI
VSA Partners – Chicago, IL
Jam3 – Toronto, Canada
John St Advertising – Toronto, Canada
500px – Toronto, Canada
OneMethod – Toronto, Canada
Octopus – Santa Cruz, CA
Skills
InDesign
Photoshop
Illustrator
Photography
Typography
HTML & CSS
Print Making
Public Speaking
Social Media
Branding
Packaging
Word Press
Print
TimeFox
Basecamp
Drawing
Microsoft Word
Employment
- Design Project Center, Intern
August 2015 – May 2016Worked in a group to help brand an experience for the 2016 Senior Portfolio Review at Ferris State University.
- Ferris State Torch
August 2014 – May 2016Photo Editor, August 2014-May 2015
Production Assistant May 2015-2016 - Graphic Media Print Lab, Ferris State University
August 2014 – May 2016I help fellow design students print their projects. I work closely with our students and print majors to help design students print their projects and I also guide them on how to create better files that are easier to print.
- MyNorth Media, Traverse Magazine, Intern
May – August 2015Graphic Design and Photography Intern. Working on the Vacation Guides, I helped create new layouts and traveled around North West MI to get photos for the publication.
- Todd and Brad Reed Photography, LLC.
June 2011 – PresentCustomer Service, printing, matting, shrink wrapping, shipping, stock & inventory, framing, canvas stretching, answering phones & calling customers, cleaning.
Vounteer
- Miss Ludington Area, Miss America Organization
November 2015 – PresentAs a local title holder, I engage in the community through various community service projects. While spreading awareness of my platform, I have talked to all ages of people and have done a variety of different charity work.
- Day of Discovery
2014, 2015Helping high school students learn about Ferris State University, the College of Business and the Graphic Design Program.
Work
Latest projects
I’ve worked on.
From branding to editorial, to web design, I can do a little bit of it all. But at the end of the day, all that matters is creating a great user experience.
House of Flavors Rebrand
branding
House of Flavors Rebrand
House of Flavors doesn’t have consistent branding through out different touch points. They are a successful and popular restaurant that could cater better to their audience and users.
Create a user friendly and fluid web system to help engage customers and better assist them in gaining information. Also, create a fun and friendly Summer Campaign that is relatable and memorable for all ages.
Lightbulb Packaging
packaging & rebrand
Sylvania Rebrand and Packaging
Create a packaging solution to engage customers in the American market. Help create a sustainable system.
Executing an eye catching, modern design that is useful for all ages, but captures “Lighting the Night”
Comigo
experience design
Comigo
All across America, there is an Agricultural problem where Farmers are having a hard time connecting with Migrant Workers to get help on their farms. Migrant Workers are having a hard time connecting with farmers to get jobs. Thusly, crop productions are falling.
Creating a common ground for Farmers and Migrant Workers so that they can create long lasting relationships that promote education, community, networking and friendship. So that they can all work together for the better good of the Farming Industry.
SmarterNews
Web Design
SmarterNews
Social Media is becoming a common staple in every day life, in many different ways. There is a large population of people, especially older, who do not know what Social Media is intended for or how to properly use it.
Create a site that helps people understand how Social Media can skew news and how News gets shared on different Social Media sites and different devices.
Senior Portfolio Review
branding and experience design
Senior Portfolio Review
Seniors in the Ferris State University Design Program are seeking input on their portfolios as they head out into the job field.
Have a portfolio review event and invite design professionals from West Michigan, Detriot and Chicago. An event that is branded from attraction to extension and will create an overall understanding of what Graphic Design at Ferris State is all about.
Personal Branding
branding
Personal Branding
My personal branding system that I made all by hand. All paper and envelopes are from French Paper, located in Niles, MI. I hand cut and duplexed all the business cards and thank you cards. They both consist of 100 pound cover, duplexed.
Blog
I’m not just
a designer,
I love to write as well. Here are a few of my thoughts.
Top 10 Non-Design Facts about Me
March 10, 2016I’ve had a lot of unique experiences and opportunities in my life that make me much more than just a designer!
read moreThe Bulldogs Take on Toronto
March 19, 2015The Graphic Design Program at Ferris State University had a class trip to Toronto in November 2015, it was a blast!
read more
The Makings of a Cool Notebook
April 19, 2016How farmer turned designer, helped me solve a design production problem.
read moreBLOG TO COME
31 December in RandomNam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus.
read more
Contact
Let’s chat! I’d love to hear from you.
More info
Located in West Michigan, but willing to travel.
(+1) 231.233.3603
hi@shelbysoberalski.com
Please send me a note, I promise I’ll write you back!